Creative Direction & Brand Strategy for SMIILE
SMIILE is a party brand and music label founded by multidisciplinary artist Chloé Caillet, bringing together music, community, and culture under a unified vision. For this project, we developed and directed the creative direction and brand strategy, shaping how SMIILE communicates its identity across every release. Our work spans from flyers, artworks, and visual content to the strategic rollout of campaigns, including social media direction and storytelling, ensuring a cohesive and impactful presence across all touchpoints.
